FANCYMMS is a free web app built specifically for Marketers and Designers to streamline the creation process of an animated MMS for use in SMS marketing campaigns. 📱🥳🤩
Hello Product Hunters! 👋
My name is Alexander, and I’ve been grinding away in the beautiful world of digital marketing for over 15 years. 😅 Thanks for the hunt, @chrismessina .
If you are Brand Marketer or Designer, and you are familiar with all the headaches involved with creating an animated MMS GIF, this app is for you.
FANCYMMS is a FREE web app built specifically for Marketers and Designers to streamline the creation process of an animated MMS GIF for use in SMS marketing campaigns. 📲✨
⏱️ Lightening Fast. Build your next animated MMS GIF within minutes, not hours. (I’m not kidding here folks)
📏 Preselected MMS Dimensions. Quickly choose from 4 MMS dimensions. These are image ratios most commonly used in SMS Marketing.
📷 Quickly Upload Photos to Crop & Resize. FANCYMMS will accept photo assets of any resolution, and will always revert to using the original uploaded photo when additional cropping & resizing is required through the creation process.
🔀 Easily Rearrange Frames & GIF Timing. At any point in time during the GIF creation process, you can easily change the order of the frames or change the timing of the frames.
🗜️ Fast & Simple GIF Compression. If your animated GIF exceeds 500kb in size, you will receive a warning that the animated MMS should be compressed before downloading. This is because the majority of SMS Marketing platforms require uploaded GIFs to be below 500kb in size. To compress your GIF, simply select the “compress” icon and adjust the compression level accordingly.
👀 Instant Previewing. Feel confident you’re creating a quality MMS. FANCYMMS provides instant previewing of your animated GIF, so that there aren’t any surprises after you download your file.
✨ Minimalist Design. FANCYMMS was built with a simple & clean UI in mind, so that you can focus on your MMS and preview it without distractions.
⚛️ Platform Agnostic. Upload your newly created FANCYMMS GIF into any SMS Marketing Platform.
… read on below to better understand why this tool can be an essential part of your SMS marketing toolkit. 🧰
As we all know, SMS Marketing is growing at an extremely fast pace, and has quickly become a favorite retention channel for many digital marketers. 📈
I’m personally a *huge fan* of SMS Marketing, and while I absolutely love text based marketing messages, I have always found messages from brands that include an animated MMS to be most impactful, especially if the message is describing a new product drop or collection. This shouldn’t be a surprise to anyone, as we all know the saying, “a picture is worth a thousand words!” 😍
51% of consumers say they’re more likely to make a purchase if they receive text messages with images and media.
In general, the workflow process for the creation of a text messaging campaign is really fast. Where I encounter workflow/productivity inefficiencies is when it is time to populate an SMS campaign with an animated MMS GIF, as the creation process for an MMS GIF can be quite cumbersome and time consuming. There are two primary reasons for this:
1️⃣ The Marketer needs to be proficient in creating an animated GIF within Photoshop or a similar photo editing tool. Without proficiency on this tool, the Marketer will likely have to rely on their in-house designer(s) or agency to create an MMS. While I am able to use Photoshop just fine, I recognize not *every* Marketer is familiar with how to use Photoshop to create an animated GIF. In addition, Photoshop is an extremely bloated tool for this purpose.
2️⃣ SMS Marketing Platforms require an animated MMS image to be below a specific file size, which is usually 500kb. Animated GIF images are usually large in file size due to the fact that it consists of multiple images stitched together. Unfortunately, Photoshop does not provide the necessary compression tools to ensure an outputted animated GIF is below the 500kb threshold. A separate web tool like Ezgif needs to be utilized to further compress the GIF.
Creating an elegant animated MMS using your existing brand assets, all-while working within the file size constraints of your SMS Platform, isn't easy. Through the process of managing many SMS campaigns, and experiencing the time consuming hurdles with creating animated MMS images, it's very clear to me where the pain points are.
So, I decided to build a tool to solve for this. 😊
I’m excited to launch FANCYMMS on PH and hear what you all think. This has definitely been a labor of love project! I’m hopeful this tool will provide some value to those who are looking to speed up their MMS/SMS workflow. It certainly helped for me!
Cheers! 🍻
I can see this doing well for SaaS businesses too where the photos can include product shots and promos to get users back into the onboarding funnel. Dig this product approach.
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Congratulations on the launch 🚀. Extremely tidy and user-friendly appearance. Best of luck 👍. Happy to support you during and after the launch ❤️.
@naveed_rehman it’s all about tidy and user-friendly! 🧹👌🏻
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@alexsien Hey, I just sent a feedback msg at your app.
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Congrats on the launch Alexander - looks like this product truly stems from a personal frustration (these are the best kind!) so the end result is slick and elegantly solves the problem! Apart from ease of use, I especially love that you have added all the industry norms and constraints (eg re image dimensions and size limitation/compression when exporting) to ensure that the output is compatible with the final sending process.
We have never tried MMS marketing before, always seemed daunting. Your tool makes it so easy that it just changed my mind and I will ask my team to look into it! Thanks for the education and the great product!
MMS Gifs can be a tricky and obscure marketing opportunity - yet creating animated gifs to spec often takes too long. It is useful to have specific tools for tasks like these so during moments of opportunity, you can focus on the creative and messaging.
@thomasoduffy 100% spot on. As a marketer, you don’t want to get bogged down in the animated gif editing process, and marketers are already used to a very fast workflow with SMS Marketing.
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