Most e-commerce analytics tools stop at revenue or ROAS. Escalafy goes deeper and shows real profit and cashflow. We connect your store and ad platforms, then add the costs that actually break margins in LATAM: Mercado Pago fees, payment installments, delayed payouts, shipping, taxes like IVA, agency fees, and product costs. In real time, you see which campaigns, products, and channels (Shopify, Tiendanube, Mercado Libre) make or lose money. No spreadsheets. No assumptions. No surprises.
Hey Product Hunt 👋
Escalafy started from a very LATAM-specific frustration.
Meta said our ads were crushing it. ROAS looked amazing.
But every month, after Mercado Pago fees, installments, shipping, IVA, and delayed payouts… the margin disappeared.
We tried spreadsheets like everyone else:
Mercado Libre on one side
Tiendanube / Shopify on another
Ads reports from Meta and Google
Payment fees, taxes, and commissions tracked manually
Hours per day, broken formulas, and still no real answer to the only question that mattered:
“Are we actually making money today?”
So we built Escalafy to unify everything and show true profit and cashflow in real time, accounting for the realities most tools ignore:
installments, payment commissions, taxes, payout delays, and cross-channel sales.
If you run an e-commerce business in LATAM and feel like numbers never quite add up — this is exactly why we built Escalafy.
Happy to answer questions 🙌
— André
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