Embedded WealthDesk Gateway (EWG): UPI Moment for Wealth Management

Embedded WealthDesk Gateway (EWG) empowers all finance-themed websites and mobile apps to build on their offerings by allowing users to directly invest in stocks and ETFs with simple SDK integration. It gives your platform access to our network of brokers.

WealthDesk is an internet-scale Investment Technology platform that’s building the Unified Wealth Interface (UWI) for the Asset and Wealth Management ecosystem on top of broking. EWG gives websites & apps access to an ever-increasing network of brokers in the country. EWG's broker network currently has more than 25 full-service and discount brokers with a user presence across Tier 1,2 and 3 towns of India. EWG has use cases for Financial Media, Investment Advisory, AMCs, etc. For example, a mobile app that provides investment research to its user base can let the users invest based on their research from the app itself. Similarly, AMCs can acquire customers directly from their website when the users are exploring the ETFs on the website. Financial News Apps can increase user engagement by sending customized push notifications for the stocks they have already invested in.

This Gateway has the potential to enable multiple players who deal in financial services related stuff to bring customers closer to execution through their preferred broker. A perfect use case of UWI.