Haven't had the opportunity to use it yet but this seems like a great initiative for an event organizer who needs something bespoke rather than direct clients to the platform...
I mean, who wouldn't want to have an app for an event that housed all the information you'd want? :-) Also, social feeds FTW! I tend to use a separate app to catch up with other tracks in an event so this is an actual use case for a legit attendee...
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Why Emaxio?
Before Why, What is Emaxio?
Emaxio is the powerful Do It Yourself Mobile App Builder for Events, Conferences, Tradeshows & Exhibitions and It’s as easy as A-B-C to setup and run!
Having served 58,000+ customers, we have consistently observed few types of organizer profiles that are:
1. Relationship Focused
2. Transaction Focused
3. Community Focused
4. Me-Toos as well
Transaction focused type are the ones who simply focus on number of event registrations/ ticket sales and count that as their success factor for event ROI. Once the event is over, they don't prefer to buzz their attendees or keep in touch with them much except until the next event!
Relationship focused type are the ones who believe in getting in touch with their attendees/ audiences even after the event is over either by regular newsletters or by updating their partner events and/or micro events that they host to engage people. You will hear from them somehow frequently.
Community focused type are the ones who believe in nurturing their attendee/ audience groups by hosting regular events, membership meetups for associations where members, alumni networks, groups with formal/informal members are actively involved. They deliver a sense that every person is a fellow of the community to keep them engaged.
Me-too event organizers type experience an event and feel they can organize too! Nothing odd about that, although that is how the event organizing & management industry gets democratized to produce more opportunities.
Across these 58,000+ events, consistently observed data pointed to significant learning: Relationships help Sales. Communities Thrive. Transactions are only for super contents.
However, amongst these event organizer types, we felt one common element that can transform events to a “Brand” completely missing!: Experiential Engagement of audiences/ attendees.
We found higher engagement by Relationship focused, and Community focused organizer types because of tools they use (for Email Newsletter sends, Community/ Chapter Membership Management). We transpired this into a realization that says: Best level of audience/ attendees engagement that could be done across ‘events timeline’ in an unified interface will be far more effective vs. done separately after/before resulting in skyrocketed ROIs.
And during this journey of studying behavior and talking to our customers we found they use various hacks to help give a better meaning to their audience/ attendees engagement. Hacks like asking users to tweet about their events, asking them to raise hands to acknowledge if they liked a session, having a help desk and volunteers on place to help attendees/ participants to ask for any help, questions, queries and emergencies during the event.
All good. But every attendee interaction is not stored, measured and improvised which let us to ask, is there a need Event Engagement Index?
During further research we learned that there were a few of our customers who had outsourced to third party to get ONE mobile app for their upcoming events, using which they can offer a single point of interaction before, during and after the event! We observed the cost and quality of these apps and tried joining dots for the measuring the Event Engagement Index.
We found that with the costs that our customer bear for getting an app, looks like a not so smart mobile site packed inside a smartphone, and having to take app store update several times for updating contents and features! And then there was an other set of customers who had got an app that cost a lot and had questionable mostly ineffective ROI.
It was HUGE problem that needed to be solved!
That’s when we came up with Emaxio and it was born!
A Mobile App Builder for Events that lets organizers push an app to the app stores in *under 5 days, manage content & feature changed/ updates in real time and engage their attendees/ members as soon as our dedicated team makes event registration/ ticket sales live for them!
It takes *48 hours for the team to get Event, Conference, Trade shows/ exhibitions, and more organizers a powerful app using state of the art technology built in Emaxio but depending on the app store (iOS/Android) and customization it can go live in a couple of or 3 days.
Organizers can create unique experiences for their audiences before, during and after events with a suite of features that include Attendees Profiles, Event Sessions, Networking, Attendees Chat, Live Updates, Social Feed, Polls & Quizzes, Email Marketing and much more.
Emaxio is a Do-It-Yourself Event App builder and has a web backend dashboard to create and update the content, and the Apps get real-time updates/ changes as per the situations and strategies of the Organizers.
Beautiful and Flexible app User Interface design features not only deliver prominent value add to the sponsors & investors but also brings ROI helping events become a brand.
Organizers can now deploy their mobile apps for event at a lower possible cost, engage their attendees/participants at various touch points and measure their Event Engagement Index to see the increase in ROI and meaningful experiences for the attendees/ audiences.
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