Since content is our main medium for GTM, we initially made this for our internal non-technical team to use in producing content for our other product which is a popular personal finance chatbot marketed in Thailand (https://parnuan.com/) with over 600k+ users.

Dudedit started because I take very seriously the art of storytelling, even for our short form content. Contrary to popular narrative, generating entire videos or editing content with "one single prompt" is not the way I wanted to do things because often the results are good enough to pass as content, but never good enough to be great content.

We want to make great content to reach people who need our products, whom our products could make their lives easier. In doing this, we believe great content is carefully crafted, in detail, with our hands.

But of course, AI can help tremendously, given that it still allows us to be creative and precise in our endeavors. This is why Dudedit is never meant to be a "one prompt and you're done" tool.

It is meant to be the crafting table for your stories in which you still maintain control of your content and its details, while having an extra hand to do the dirty work that you'd rather not do.

You can still choose exactly where to split your footage.

You can still place the overlay exactly when you want it.

You can still do that zoom how you want.

But if you want, Dude is right there to help caption, edit, or animate things you may need.

Any feedback is welcome!