Doublie

Pimp out your selfies

2 followers

Pimp out your selfies

2 followers

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Launch tags:Tech

Launch Team

LightfieldAI-native CRM that builds itself and does work for you

Promoted

Drafted

cool app using a cool method to gauge user feedback. app looks beautiful. well done @shane_112 and team!

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12yr ago

Meaty Pizza Maker- Cooking Game

Maker

@realmandan You sir are a lion in your field

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12yr ago

Props for working "dafuq" into your tagline! Such a great word -- looking forward to it making its way into Websters. :-)

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12yr ago

Backchannel

Shane - this is amazing! How are you focusing on growing?

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12yr ago

Meaty Pizza Maker- Cooking Game

Maker

@eriktorenberg we do all the obvious in-app stuff; what we really wanted to focus on was a concept with a strong word-of-mouth component. BGR reported this year that word-of-mouth was up to 77% of how mobile apps were downloaded. So we did a really interesting, and I think unique, test to choose a concept with the highest likelihood of spreading via word of mouth. We did a spin off Aaron Pazter's Mint.com concept test where he'd stand at the Caltrain station and gauge people's reactions to the concept of Mint. We did something similar, but as a twist intended for mobile apps, we would tell them about the app, show them the app, ask some questions about the app, but intentionally never mention the app's name. If the person being surveyed ever asked what the app's name was or how to find it, we'd mark down 'yes' for word of mouth. The rationale was that, in the real world, you usually ask your friend what that app is they're using. Trying to measure that has always been speculative, but we came out of those tests with a ranked list of concepts people wanted to download right there. Doublie was the clear winner with over 70% asking for it, winning over many, many high minded concepts. H/t to Preet, the youngest PM at Zynga, for the idea on the word of mouth test. Sweet and here's a fuller article about the test: http://thenextweb.com/dd/2014/08...

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12yr ago