Donate Directly, the world's first AI-powered charity, has launched a UK-wide World Cup fundraising campaign to provide footballs, trainers and sports equipment for children in Gaza and Pakistan. Schools, football clubs and communities are invited to get involved by creating fundraisers or hosting football-themed events. To support the campaign or learn more, contact Naz on 020 3355 8587 or email pr@donatedirectly.com.
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honestly love the idea of tying a big sports moment to real impact for kids. one thing though, it would be super helpful to have a simple online page where people can pick a specific item like a football or a pair of trainers and see exactly how much it costs and where it goes. kind of like a transparent gift catalogue, basically so donors know their money is reaching the gear they wanted to fund.
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A donor dashboard on the site showing real-time totals and exactly which items the money bought would be huge. People want to see their pounds turning into footballs and trainers, not just a thank-you email. Maybe a simple live counter and a photo wall of the equipment delivered.
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Love how the campaign leans into something as universal as football to get kids involved rather than going the usual guilt-heavy route. The simple one-call-or-one-email CTA makes it feel like an actual community project, not a polished nonprofit pitch.
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Finally saw this after hearing about the World Cup campaign. Love that the donations go straight to kit and gear for kids in Gaza and Pakistan instead of getting lost in overhead, and the AI angle makes it easy to set up a fundraiser.
Report
Honestly the concept of an AI-powered charity is pretty intriguing, and the World Cup tie-in feels like a solid way to get schools and clubs actually involved. Hope it picks up traction.
Report
Finally an AI charity that actually puts donations straight to football gear for kids. Love that the campaign is so specific, not just vague "support our cause."
honestly love the idea of tying a big sports moment to real impact for kids. one thing though, it would be super helpful to have a simple online page where people can pick a specific item like a football or a pair of trainers and see exactly how much it costs and where it goes. kind of like a transparent gift catalogue, basically so donors know their money is reaching the gear they wanted to fund.
A donor dashboard on the site showing real-time totals and exactly which items the money bought would be huge. People want to see their pounds turning into footballs and trainers, not just a thank-you email. Maybe a simple live counter and a photo wall of the equipment delivered.
Love how the campaign leans into something as universal as football to get kids involved rather than going the usual guilt-heavy route. The simple one-call-or-one-email CTA makes it feel like an actual community project, not a polished nonprofit pitch.
Finally saw this after hearing about the World Cup campaign. Love that the donations go straight to kit and gear for kids in Gaza and Pakistan instead of getting lost in overhead, and the AI angle makes it easy to set up a fundraiser.
Honestly the concept of an AI-powered charity is pretty intriguing, and the World Cup tie-in feels like a solid way to get schools and clubs actually involved. Hope it picks up traction.
Finally an AI charity that actually puts donations straight to football gear for kids. Love that the campaign is so specific, not just vague "support our cause."