Digital eQ* Insights: Too many online presences? Find and make them effective.

Ever feel organizations have too many online presences? We’re building a service for everyone that feels they have too many online presences. First, we find them. Then, we assess them, so they can be made more effective.

The project started when we were scraping web data for an app listing online courses and training resources. Our efforts were hampered when we discovered that universities, colleges and private course providers had (a) poorly structured web pages and websites, and (b) the data we needed was spread over untidy collections of websites, social media accounts and other digital content: digital estates. We pivoted to solving two problems. First, discovering content in complex digital estates. Second, assessing discovered content to measure its effectiveness. You can try it at: demo.eqafy.com/digital-eq-insights. We’re adding new dashboard capabilities and dashboards each week. Submit a URL to initiate a discovery process. We’ll find the first 50 websites in the digital estate associated with the URL and report back the results. To give the software a real workout, use a URL for a global corporation, university or government. They typically have large digital estates. You will need to provide an email address. Discovery can take several hours for messy digital estates. We’ll email you a link to the results dashboards, when complete.

We’ve been publishing weekly updates over on LinkedIn as we test our product by scanning and counting the websites we encounter in corporate digital estates. To make weekly updates feasible, we constrain the discovery processing time to 48 hours and limit the number of sites to be found to 1,250. The latest data as of 8 April 2021 has Unilever (https://www.unilever.com/) with 1,063 distinct websites. The top 5 table is here: https://www.linkedin.com/feed/up...