What if advertising was a game? DevWars is a live battlefield where products compete for attention. Enter for $1, outbid competitors, knock them out, and take their position. But a knockout matters: defeated products are locked out for a period of time before they can fight back. The bigger the KO, the longer they stay down. Every battle changes the board. Every position generates measurable views and clicks. And nobody owns the top spot forever. Battle. Knock out. Take the spot. Defend it.
What if launching a product meant fighting for attention instead of just buying it?
We’ve spent a lot of time thinking about how passive most launch platforms are. You post, you wait, maybe you get a spike, then it disappears.
So with DevWars we tried something different: make attention competitive.
Products can take positions from each other, fight back, get knocked out, and keep climbing.
I’m curious what people think about that idea itself . Does adding competition make distribution more interesting, or does it make marketing feel too much like a game?