DataFirefly Server Side Tracking

Server-side tracking to Meta, GA4, TikTok — EU-hosted

4 followers

Server-side tracking to Meta, GA4, TikTok — EU-hosted

4 followers

Ad blockers, Safari ITP and cookie restrictions silently kill a growing share of your conversions. DataFirefly sends your store's events server-to-server straight to Meta CAPI, GA4, TikTok, Pinterest and Google Ads — one lightweight integration (PrestaShop, WooCommerce or a generic tag), client+server deduplication, consent-aware, EU-hosted (Germany) and GDPR-friendly by design. No server-side GTM container to host or maintain. From €39/month.

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Launch tags:Analytics•E-Commerce•Data & Analytics

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Hey Product Hunt! 👋 I'm Alex, a solo developer building e-commerce modules for PrestaShop, WooCommerce and Shopware for 18+ years. The problem kept coming up with my customers: their conversion numbers didn't match reality. Ad blockers, Safari ITP and cookie banners were silently eating 15–30% of their tracked conversions — so their ad campaigns were optimizing on incomplete data, and they were paying for results they couldn't measure. The usual answer is server-side GTM, but hosting and maintaining a container per site is overkill for most merchants. So I built something more direct: a lightweight connector on your store sends events to our dispatcher (hosted in Germany, HMAC-authenticated), which delivers them straight to each platform's conversion API — Meta CAPI, GA4, TikTok, Pinterest, Google Ads. One integration, five destinations, client+server deduplication so nothing is counted twice. Being EU-based, GDPR wasn't an afterthought: consent-aware triggering, masked personal data in the Event Inspector, everything stays in the EU. It starts at €39/month, and one subscription covers multiple sites on a single invoice. I'd love your feedback — especially from merchants and agencies dealing with tracking gaps. What platforms would you want added next? I'll be around all day to answer questions!

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2mo ago

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