I built CPM.calc after seeing how often a simple campaign calculation turns into a spreadsheet task. Marketers and small teams usually have the ad spend and impression numbers, but they still need to work out CPM, required budget, or expected reach before making a decision. I wanted a small tool that could answer those questions quickly and show the formula clearly. CPM.calc started as a straightforward CPM calculator and grew to include reverse calculations for budgets and impressions, plus guidance on comparing CPM, CPC, and CPA. I’m sharing it to get feedback from people who buy media, manage campaigns, or review advertising plans. I’d especially like to learn which calculations and planning features would be most useful in your workflow.

CPM.calc

Free CPM calculator for ad cost, reach, and budget planning

Free CPM calculator for ad cost, reach, and budget planning