Cookieless Facebook Ad Pixel Replacement

@sahukari_bhargavi Thank you! We're thrilled about the launch and appreciate your support. Stay tuned for more updates! 🎉

@dzmitry_b_ yes it uses cookies: but only first party cookies. no third party cookies, obviously, since those are being eliminated!

@jack_mcdonald3 Hi Jack! Here's what you can realistically expect in terms of the impact on your ad campaign ROI: Improved Match Rates: With our comprehensive data enrichment capabilities, we're able to understand a website visitor's identity more fully, including secondary and tertiary email addresses, mobile numbers, and work emails. This leads to much higher match rates for your remarketing campaigns, allowing you to reach a larger portion of your actual visitors with your ads. Higher Engagement and Conversion: By leveraging advanced machine learning algorithms to analyze visitor behavior and intent, our solution enables you to target users more precisely based on their real-time interactions with your site. This precision targeting is likely to lead to 2-3x higher engagement rates and conversion rates, dramatically improving your campaign effectiveness and reducing wasted ad spend. Cost Efficiency: The increased efficiency in targeting and the higher conversion rates contribute directly to a better ROI, as you're not only reaching more of your intended audience but also converting them at a higher rate. This efficiency can significantly reduce your cost per acquisition (CPA) and increase the overall return on your ad spend. Privacy Compliance and User Trust: In today’s environment, maintaining user trust and compliance with privacy regulations is not just a legal necessity but also a competitive advantage. Our privacy-first approach, including the encryption of data before sending it to ad platforms, ensures that your campaigns are built on a foundation of trust and compliance. This can enhance your brand's reputation and potentially lead to higher engagement rates. Future-Proofing Your Marketing Efforts: As the digital advertising ecosystem continues to evolve, with increasing restrictions on third-party cookies and a greater emphasis on privacy, our solution positions your marketing efforts at the forefront of this change. This not only ensures your campaigns remain effective in the short term but also secures their viability and effectiveness in the future.

@brett_chalmers it works as you envision it here!

@brett_chalmers Thanks Brett! Would love to hear how you use it.

@ryan_hart5 thanks ryan.

@etienne_f1 keep in mind that all this AI -enabled, so-called "Audience+ targeting" on meta is only being pumped by facebook because their remarketing pixel is dead and they can't identify the website visitors anymore and so "similar audiences" is their fall-back position. What we're saying here is that we can go back to 2019 and just give you back your actual website visitor audience data, not some phony baloney fake AI audience that has never heard of you before. Don't get me wrong, Audience+ targeting (similar audiences) is better than nothing, but owning your own first party audience data with Customers.AI is way better than Audience+.

@jennifer_bellin yes 100% compliant with GDPR - though, our compliancy is achieved by removing contacts that are subject to GDPR regulations. I'd also add that this particular use case doesn't share PII - that we identify the website visitors, then securely encrypt and send to the ad platforms - they don't get the info in an un-encrypted format.