Launching today
Convert by Ruut
WhatsApp, SMS & email infrastructure, built for Africa
3 followers
WhatsApp, SMS & email infrastructure, built for Africa
3 followers
Convert routes your messages across WhatsApp, SMS, and email with automatic fallback, handles NCC Sender ID + DND compliance for you, and ships with clean SDKs (Node/Python/Ruby). Send OTPs, campaigns, and transactional notifications that actually land.
Hey PH 👋
We built Convert because every messaging tool we tried was built for the US or Europe first — "compliance" meant GDPR, not NCC Sender ID rules or the DND registry.
If you're building or running a business in Nigeria (or anywhere in Africa), you already know: SMS delivery is unreliable, WhatsApp Business API setup is a maze, and sending a promo campaign without checking DND registration can get your Sender ID blacklisted.
Convert handles all of that across WhatsApp, SMS, and transactional email:
Smart routing: checks channel availability and sends where it'll actually land, with automatic fallback
Compliance built in: NCC Sender ID registration + DND filtering, handled for you
Real delivery data: know exactly what landed, on which channel, when
Dev-first: clean REST API + SDKs in Node, Python, Ruby — integrate in hours
We're live with fintechs doing OTP delivery and D2C brands running campaigns to 50k+ contacts.
Would love your feedback — especially if you've fought with SMS delivery or WhatsApp Business API setup in Africa before. AMA in the comments!