Competing Against Luck: The Story of Innovation and Customer Choice

Clayton M. Christensen's book on Jobs-to-be-Done.

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Launch date

Launched on October 4th, 2016

Launched 9yr ago

#61

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Competing Against Luck: The Story of Innovation and Customer Choice Info

Launched in 2016

Forum

LightfieldAI-native CRM that builds itself and does work for you

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Iterate from Plan A to a Plan That Works

Become great at making products people will buy

Turn innovation into a science.

Practical techniques for improving your application of JTBD

The business focused on the JTBD is built to last.