hmmm. the word "safer" implies there is already a "safe" way to send messages while driving. a more appropriate tagline shouldve been: 'the safe way to...' or 'the only way to...'
I would highly suggest using something like https://www.linktexting.com/?ref... on your homepage as a link isn't that great for downloading the app when I am on my laptop and my phone is in my pocket. Sending a SMS make it easier to download and can easily increase conversions.
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