Cassandra Incrementality allows Performance Marketers to Run & Analyze Incrementality tests with 3 clicks & learn where to allocate their budget to generate the highest ROI possible

To be able to understand and predict using data to increase ROI is a very underestimated tool. Congratulations!

@yash_shah18 Thank you!

Hi I'm Gabriele, founder of Cassandra. I created this product to solve a problem I had in my agency. Last year I invested over 12 Million $ in advertising and after IOS 14 update I found it incredibly hard to understand in which campaigns I could've increased my budget and in which I had to reduce it. I started using Incrementality tests to solve this problem and they worked incredibly well. Through GEO experiments, I could see clearly how much I could've increased my campaign budget to maximize my client's results. I noticed that really few marketers adopted incrementality tests because they are incredibly difficult to implement and require a data scientist. With Cassandra Incrementality we want to give the possibility to advertisers to Run and analyze Geo Incrementality Experiments with 3 Clicks.

Congrats on the launch!