I already own the 118d. It is my daily driver. Twenty panels, six months on the wrap. Hit the goal and we take a roadtrip through Europe — documented on Instagram.
Brand My BMW turns a real daily-driven BMW into advertising space for brands and startups.
Choose one of 20 physical panels on the car, place your bid, and get your brand wrapped onto the vehicle for six months. The BMW is driven every day through real traffic, cities and highways — not parked at an event or shown in stock footage.
If the season reaches its €8,500 funding goal, the project expands into a documented roadtrip through Germany, Switzerland, Italy and France.
20 panels. 6 months. One real BMW.