Cut off hair + air pollution. Or discarded batteries + cancer. This might seem silly or even provocative to some. But I truly believe in the power of lateral thinking. Forcing your brain to match things that don't necessarily match at first is a powerful tool in generating ideas for companies, products, communities, non-profits or features for stuff or services that already exists in the world. I ran a startup myself that was spun up using this idea generation method. I created Brainkick because I love the idea of unused resources. Utilising what's already there, but untapped, resonates with what I believe in. Instead of producing new, we can harness the full potential of old, unused, unseen or forgotten items and ideas. The tool is created using No code, in Webflow, as a side project for anyone who wants a kick in the brain and contribute to the circular economy.

Brainkick

Pair unused resources with problems to generate green ideas

Pair unused resources with problems to generate green ideas