@naeem Hey Naeem, great point - and very relevant. I think the key difference is Color's overall goal was to become the next major social network - based only on proximity. They had profiles, encouraged sharing of pictures in every location, and essentially wanted users to use Color as a 24/7/365 addictive product.
Blurr is completely different in nature, as we operate as a utility app at specific times where users are actually taking a lot of pictures - which given contrary belief isn't all the time. When 'Blurring', it is usually in a very value driven way i.e. at a wedding, party etc where you use Blurr to heighten the experience with everyone around you i.e. getting the shared album of all their photos.
Color tried to fundamentally change human behaviour by encouraging them to create content in un-natural places and share only in that place, we don't do that. Blurr compliments the content creation that is already occurring by letting you see everyone else's photos and creating a community of users/people during that time.
The social element that will eventually come with Blurr is post-'blurring' - where we aim to continually allow users to react, interact, share and re-enjoy their experience in a variety of ways.
Would love to hear your thoughts on this. Can you think of any other apps that have started as pure utility and eventually grown into more social products?
@zacherynielson Thanks Zac! Really appreciate the kind words. I'm interested to hear your thoughts on other photo-sharing strategies and why you think they maybe haven't succeeded. We're definitely taking a unique approach, but interested to hear from you what you see as being so different. Thanks again!
Report
Love the idea. Love the team. Great work all around!
@tyler_swartz Thanks Tyler, really appreciate it! Great to hear from a Blurr fan, and looking forward to continually improving and building on the the product!
ResearchFly
Blurr
ResearchFly
Blurr
Blurr