Bluestone PIM: Perfect PIM for digital twins

Hello there 👋 Why did we build Bluestone PIM? Because we saw that this industry needed a disruptor. Other product information management solutions were either facing security risk because of on-premise software, or finding it increasingly difficult to manage the spaghetti of product data systems, or stuck in old, inefficient processes and tools for handling product content (offline spreadsheets, makeshift ways to sync with virtual drives etc.). Since our team has been part of the eCommerce community in the Nordics for more than 20 years, we gathered all these pain points and started to figure out how we can make the job of product content managers, eCommerce managers, or catalog managers much easier, simpler and more efficient. Our starting point was to create a PIM which is 100% cloud native, from day 1, not an old-school PIM solution which has only been uploaded to the cloud. This gave us an advantage as we could benefit fully from the cloud technologies. Secondly, Bluestone PIM since its beginning was meant to create a truly collaborative PIM experience. This reflects the nature of modern eCommerce - it’s a team job, not a solo stunt. Thirdly, it had to be SaaS. We are in our fourth year of existence and will always be adding new features, and improving the ones we already deployed. To summarise our thinking, we wanted to give a tool that all product content people (in marketing, eCommerce, omnichannel) will love. You can learn more about our story here: https://bluestonepim.com/our-story