Maker

📌

Hey Product Hunt 👋 I make explainer videos for B2B software companies, and the same conversation kept repeating: a founder tells me their traffic is fine but signups are flat. When I ask what a stranger actually understands in their first 7 seconds on the homepage, there's a pause. The problem is that confusion is invisible. No analytics tool has a "left because they didn't get it" metric, so an unclear homepage never makes it onto the priority list. This calculator is my attempt at making that cost visible. How it works: drag four sliders (monthly visitors, conversion rate, deal size, and an honest 1 to 5 rating of how clear your page is) and it shows the visitors who bounce confused, the deals that never happen, and the yearly bill. Everything runs in your browser. No signup to see your number, just an optional email box if you want the breakdown sent to you. Honest notes: - It's an estimate, not gospel. The assumptions are simple on purpose and your inputs do all the work. - The clarity slider is self-graded, which is a little unfair, since the people who need it most tend to rate themselves 5 out of 5. Ask a stranger to grade you instead. - Yes, I sell the fix (explainer videos). The calculator is free forever either way. Would love feedback on the math, especially from anyone who has measured real before/after numbers on a homepage clarity change.

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1d ago

Ran it on my portfolio site and the monthly lost visitor number was honestly eye opening. Wish it had a few quick tips to fix what it flags, but for a no signup tool it's hard to complain.

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11h ago

How do you actually estimate the loss number without seeing real analytics for the site, is it based on industry averages or something else?

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9h ago

Bad Homepage Cost Calculator

see what your confusing homepage costs you every month

see what your confusing homepage costs you every month