Artha is a free AI-powered CFO for India's SMEs. It reads your financials and tells you what's actually going on, not just what the numbers are. At its core is the Cash Health Score, backed by interactive, CFO-style reports with real recommendations. No fund handling, no subscriptions, no complexity.
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Maker
π
Hey Product Hunt! π
I'm Swastik, and I'm excited to launch Artha β The Indian CFO today.
I built Artha because I kept seeing the same gap: India has over 60 million small businesses, but almost none of them have access to a CFO or financial advisor. They're either too expensive, or the tools that do exist are built around accounting jargon and Western financial norms that don't quite fit how Indian SMEs actually operate.
Artha tries to close that gap. It's a free AI advisor that reads your financials and tells you what's actually happening in plain language β not just numbers on a dashboard. At the core is the Cash Health Score, a single number that tells you the real state of your business's cash position at a glance. Around that, you get a full CFO-style report with interactive insights, so you can explore the "why" behind every recommendation instead of reading a static PDF.
There's no fund handling, no mandatory bank integrations, and no subscription β just upload your numbers and get insights in a few minutes.
This is an early launch, and I'd genuinely love your feedback: what financial metrics matter most to you, what's confusing, what's missing. Every comment helps me make this better for the SMEs it's meant to serve.
Thanks for checking it out! π
Report
π‘ Bright idea
Love how clear the Cash Health Score sounds, super useful for someone like me who dreads month-end reports. One idea: add a WhatsApp or simple SMS summary each week so I can check in on cash health without opening the app. Would make it feel like a real CFO checking in on me.
Report
Maker
@blakejohnsonΒ Thanks so much, Blake! π And that's a genuinely great idea β a weekly WhatsApp/SMS summary would fit perfectly with what Artha is trying to be: not just a tool you open, but something that feels like a CFO proactively checking in on you. It's actually very much in the spirit of where I want to take this. Adding it to the roadmap β really appreciate you taking the time to share this!
Report
Maker
@blakejohnsonΒ Adding it to the roadmap. Please share it with your fellow founders if you think it'd help them β really appreciate the support! π
Hey Product Hunt! π
I'm Swastik, and I'm excited to launch Artha β The Indian CFO today.
I built Artha because I kept seeing the same gap: India has over 60 million small businesses, but almost none of them have access to a CFO or financial advisor. They're either too expensive, or the tools that do exist are built around accounting jargon and Western financial norms that don't quite fit how Indian SMEs actually operate.
Artha tries to close that gap. It's a free AI advisor that reads your financials and tells you what's actually happening in plain language β not just numbers on a dashboard. At the core is the Cash Health Score, a single number that tells you the real state of your business's cash position at a glance. Around that, you get a full CFO-style report with interactive insights, so you can explore the "why" behind every recommendation instead of reading a static PDF.
There's no fund handling, no mandatory bank integrations, and no subscription β just upload your numbers and get insights in a few minutes.
This is an early launch, and I'd genuinely love your feedback: what financial metrics matter most to you, what's confusing, what's missing. Every comment helps me make this better for the SMEs it's meant to serve.
Thanks for checking it out! π
Love how clear the Cash Health Score sounds, super useful for someone like me who dreads month-end reports. One idea: add a WhatsApp or simple SMS summary each week so I can check in on cash health without opening the app. Would make it feel like a real CFO checking in on me.
@blakejohnsonΒ Thanks so much, Blake! π And that's a genuinely great idea β a weekly WhatsApp/SMS summary would fit perfectly with what Artha is trying to be: not just a tool you open, but something that feels like a CFO proactively checking in on you. It's actually very much in the spirit of where I want to take this. Adding it to the roadmap β really appreciate you taking the time to share this!
@blakejohnsonΒ Adding it to the roadmap. Please share it with your fellow founders if you think it'd help them β really appreciate the support! π