ainpulse: anomaly monitoring for Google Analytics 4 and Google Ads

I spent about nine years in performance marketing. Several of them at iProspect, running analytics and PPC across brands like Toyota, Mastercard and Philips, leading a team of 20+ specialists across 30+ accounts, then a few years as an independent consultant in marketing data analytics. The same thing kept happening. Tracking would break quietly on a Tuesday. Nobody had a reason to open that particular property. By Friday a client would email asking why their conversions looked wrong, and that was how we found out — on day four, from the wrong person. It was never a competence problem. It was arithmetic. Nobody can open thirty accounts every morning and still do the work they are paid for, so attention goes to the loud accounts and the quiet ones stay quiet — which is exactly the condition a silent failure needs to survive a week. I tried to solve it with process for years. Checklists decay, and Monday reviews catch things on Monday. The only thing that scales is something external that looks at every account with equal indifference, every day, and speaks only when a number leaves its own normal range. ainpulse is that tool. I built it because I kept expecting to find it and never did.