Walk into a great wine shop and something magical happens. An expert listens to your needs, asks the right questions, and finds exactly what you're looking for. Need a Bordeaux under fifty dollars? A whisky for your uncle who loves Islay? They know just the bottle. This app brings that magic to your online store. Your customers get the same warm, expert guidance through an AI sommelier that understands their tastes, budgets, and occasions, then recommends from your actual inventory.
Hey Product Hunt 👋 Ian here — founder of Pinpointed.
I spent 20+ years in wine & spirits retail, and the #1 reason customers don’t buy online isn’t price — it’s uncertainty. In-store, a good salesperson asks a couple questions and makes a confident recommendation. Online, shoppers get filters + tasting notes… and many bounce.
So I built Pinpointed AI Sommelier for Shopify: a lightweight chat widget that helps shoppers choose by asking natural questions like:
• “What wine goes with salmon?”
• “Show me a Malbec under $20”
• “Gift whisky for my boss”
The key difference: it recommends only products from the store’s live Shopify inventory (so it shouldn’t suggest out-of-stock items).
What I’d love feedback on:
1) Does the experience feel helpful or “chatty/annoying”?
2) What wording would you trust more than “AI wine expert”? (e.g., “Our sommelier recommends”)
3) As a merchant, what reporting would you want most?
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