AffectLab

- 86% of consumers with high brand emotional engagement spends up to 2 or more times and have high propensity for brand recall and purchase - 80% of the brand executives believe they understand consumer’s emotions but only 15% of consumers agree - 90% of creatives are never tested even though 65% of marketing ROI is driven by creative - 7% uplift in annual revenue is driven by Emotional Engagement but less than 10% of creatives are tested We built Affect Lab to help brands/agencies and advertisers get unbiased consumer feedback by measuring emotions and their subconscious responses to optimize and increase various aspects (Websites/Mobile Apps/Digital Advertising/Video Advertising/Chatbots) of the marketing ROI in real-time.