Free calculator: how much a year of ad account interruptions costs in unspent budget, lost revenue and team time. Nothing stored, nothing sent. Put in your own figures and see what a year of interruptions actually costs. How is the cost calculated? Days dark multiply by daily spend to give unspent budget, then by your return on ad spend to give revenue not produced. Relearning days are counted at reduced efficiency. Team hours are added at your hourly cost.
In restricted and regulated categories advertising accounts stop working — the question is never whether, but how much falls with them.
This calculator prices a year of interruptions: unspent budget during dark days, revenue not produced while delivery relearns after each restart, and team hours spent rebuilding instead of buying.
Free, runs in your browser, nothing stored and nothing sent anywhere. Put your own spend and your own interruption frequency in rather than ours.