Zaraz boosts any website's performance with one line of code by loading your third-party tools on the cloud instead of the end-users’ browser. Improve your SEO and conversions in minutes.
This is a big problem that needs solving. Marketing tools made the Time-To-Interactive metric on our landing page 10x slower. It seemed to have a measurable effect on the search engine rankings too.
@harrydry wrote about it here: https://marketingexamples.com/se...
@harrydry@davej This blog post was one of the early things inspired us to start working on Zaraz. Thank you Dave.
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@harrydry@davej eye-opening. I had no idea just how much .js libraries like the simple Twitter Follow button were slowing down my site! Hadn't realised they were blocking the main thread. https://twitter.com/MbyM/status/...
👋 Hi all, Yair here -- cofounder of Zaraz.
We’re building Zaraz for Engineers, Product Managers, and SEO Leaders that strive for quick performance wins!
For the past year, our team has been working in stealth mode, developing a product that can make any website at least 40% faster! Starting today, Zaraz is available to every internet company. And the best thing? All you need to do is add one single line of code to your website.
🐢 Third-party tools are slowing down the web 🐢
The top 5,000 websites in the United States implement, on average, 22 different third-party tools on every one of their pages. Some pages on the web have more than 175 different third-party tools (😱!). The problem is that loading so many third-party tools competes over resources with the loading of the website.
You can test any website yourself using our Third-Party Performance Analyzer:
https://zaraz.com/analyze
🔎 The SEO landscape is changing 🔎
Google recently announced that in May 2021, it will update the search algorithm and will be ranking websites based on a new set of page speed and user experience metrics, called Core Web Vitals. Zaraz is the easiest way of improving Core Web Vitals' scores and staying competitive with superb SEO.
💨 Zaraz is making the web faster! 💨
We are dedicated to making the web a faster place. Over 10M of monthly users are already enjoying a vastly improved experience on our customers' websites. With this launch, we hope to make an even bigger impact. If you have any ideas on how to improve page speed, or other thoughts -- we welcome your feedback!
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Hello, it looks incredible. No problem for a shopify setup?
We tried https://www.fasterize.com/ without success on Shopify.
Hey @martin_tauber, there's no problem using Zaraz on a Shopify website. As long as you can add our code snippet to your site, Zaraz works. For event tracking, you can use our Events API or the dataLayer backward compatibility. For more instructions, feel free to reach out to us. We'd love to help you.
@yashvjain Great question. Tl;dr: a lot! It really depends on the vertical as you pointed out yourself. Ecommerce brands see improvements in conversion rates. Luxury brands see more add to carts, and an increase in LTV. Here is a thorough report by Google and Deloitte with the latest stats of 0.1s improvements:
https://web.dev/milliseconds-mak...
@coffeestacker Hey Melissa, thanks for this important question! By default, Zaraz doesn't store any data. Period. It is only a pipeline of your data, we never save it. We also help customer by masking fields of data from third parties in case they don't want to share specific customer data with them (like IP address, etc). We've built Zaraz with privacy and security in mind. More info here: https://zaraz.com/help-center/pr...
@ishkash_8 All of our customers are running Zaraz to 100% of their users at the moment. You can always use Google Page Speed Insights to check how they score.
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Interesting.
One question : how do you handle Consent Management for GDPR ? For instance Facebook Pixel ou Google Ads Remarketing
@ericjbouchet Hey Eric, we are actually working on building our own consent management tool as some customers asked about this recently. But in the meantime we can integrate with all of the common ones.
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