Wildcard Browser

Card browser for the native mobile internet

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#3 Product of the DayNovember 13, 2014
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Gajus Kuizinas@kuizinas · Technical Architect, Anuary Ltd
Feels like a lot of the content on Reddit would be a good candidate to be turned into cards (e.g. /r/gifs/, /r/jokes, /r/funny, these are among the most popular subreddits in the entertainment domain). This is the type of content that I would categorize as "addictive": a trigger for people to start using the app. The presentation of the video content is a bit boring. I would like to see a video playing without sound prior to interacting with it (like Facebook does it). There is some function/content duplication, e.g. almost every card has "Description" and "Details" buttons. It feels that the latter should be seen after expanding the description section. It applies to the "buy now" button too – no one will start the purchase without at least glancing at the description (even for a known product). The name of the content supplier and the logo on every card is distractive and waste of space. I would consider having a "banner" on the top of the page that shows the origin of the content depending on what card is on the screen. This banner could be seen when user is scrolling down, and it could change to the navigation (that you have at the moment) when user scrolls up (like Safari minimal UI, see GIF on https://github.com/gajus/brim) This goes against your principle idea of having the card as an atomic unit of content, but at the end... user is interested most in the content, not the content supplier. Supplier is just a meta data. Talking about waste of space: why have the "Description" button at all? Use all of the space you have for the content and make user tap the card twice to expand it. One last thing. Navigating up and down is tiny bit boring and purpose less. Having ability to swipe the card left/right to indicate the content that you like and the content that doesn't interest you would help you to collect a lot of data about what user wants to see next. Ok, final thing. Tags, hashtags. It would be cool if instead of broad categories for content (e.g. "Comet Landing", "YouTube Music", etc.) I could have a query-bar at the top of the page where I can enter hashtags for the content that interests me. You've got my upvote.
Jordan CooperMaker@jordancooper · CEO, Wildcard
@kuizinas thanks for all the substantive comments. we'll review in detail...appreciate you spending so much time digging in
Max Kirchoff@maxisnow · Dev Director, The Bold Italic
Implementing this on our content site today. :P @maxbulger @jordancooper - What's the fastest way to submission/approval? We're generating the json endpoints now.
Mɐx BulgerMaker@maxbulger · maxbulger.net
@maxisnow That's awesome! You can use our validator tool (http://pair.trywildcard.com/card...) and submit through that interface, or drop me a line: max at trywildcard dot com.
RyanHunter@ryandawidjan · product+biz NYC
The card unit has become an increasingly important and common paradigm, here's a shout-out to a few card based hunts and their creators from the past few months. Definitely check out how they've worked with the card on an interface and/or data level. Utility Level Insta-revert: http://www.producthunt.com/posts... - @jackpointnl Little Card Editor: http://www.producthunt.com/posts... - @davewiner Swing.js: http://www.producthunt.com/posts... - @kuizinas Interface Level tunedup: http://www.producthunt.com/posts... - @sammybauch Dewey: http://www.producthunt.com/posts... - " " Daily: http://www.producthunt.com/posts... - @joelgascoigne Weave: http://www.producthunt.com/posts... - @zealoustiger ProducTind: http://www.producthunt.com/posts... - @spyuchan HN Cards: http://www.lollicode.com/hn-cards/ - @lollipierre
Gajus Kuizinas@kuizinas · Technical Architect, Anuary Ltd
Swing.js creator would be. Though, thank you @hopkinschris for getting it out there. It has certainly got a lot of attention. Over 1000 stars on Github this week https://github.com/gajus/swing.
RyanHunter@ryandawidjan · product+biz NYC
@kuizinas Ah my mistake Gajus. [editing] @hopkinschris
Joe Anderson@anderson760 · Founder @ MightyScout
Hey guys congrats on launching. Big fan since I just saw the blog post about it months ago. After playing around with it, I'm curious how you plan to get mindshare with the product. Most products these days are stripping down and going single function and you guys are going the opposite way. I noticed on the launch page you say discover the best news, restaurants, trending, etc. I'm not sure exactly what to use the product for since there are other apps that do extremely well in those verticals. I guess what I'm ultimately trying to understand is what am I replacing with wildcard, and what would be the ideal way to think about it? I understand the push for developers but not the consumer side. Context based search is huge on mobile, so I'm glad you guys are tackling such a difficult problem!
Jordan CooperMaker@jordancooper · CEO, Wildcard
@Anderson760 One day we'd like to replace Safari or Chrome on your phone
Mɐx BulgerMaker@maxbulger · maxbulger.net
@Anderson760 Thanks Joe! Ultimately, we want users to be able to use Wildcard in place of Chrome.app or Safari.app on their mobile devices-- but we know we've got work to do to get there. But, like traditional browsers, our value add is in interacting with and discovering content. Cards (we believe) are a much better way to do that on mobile than webpages. In the future, we'll bring more value to users with browser-specific features that make sense for mobile. Mobile brings a whole new set of use cases, like context-based search, that we don't think legacy web browsers are doing a great job of enabling. Long, exciting roadmap ahead!
ryan borker@borker · Founder, Shortlist and Hisabo Tea
If this works, this would be really awesome. Cards are perfect for mobile. Curious to hear from team why they think they'll succeed in the browser market where others (eg Rockmelt) have failed spectacularly in the past.
Mɐx BulgerMaker@maxbulger · maxbulger.net
@borker Hey Ryan, PM from Wildcard here. There have been a number of failed attempts at launching browsers in the past-- like Rockmelt, and Flock-- but those were desktop apps that attempted to enable web browsing + some other layer of functionality (mostly, social via OAuth). Wildcard is pretty different from those-- most notably, it enables browsing of cards, not web pages. There are a ton of advantages to cards, but the biggest difference is they are part of a native mobile internet-- not just the web rendered on mobile devices. More technical background in our docs: http://www.trywildcard.com/docs TL;DR- Rockmelt tried to take existing functionality (web browsing) and tack on a new layer (social). Wildcard is enabling entirely new functionality.
ryan borker@borker · Founder, Shortlist and Hisabo Tea
@maxbulger Fair. But do you think their failure was because of a poor product? Obviously you have some VC's who think so. In my view, browsers are basically a distribution game, and it's going to be very hard to outcompete Safari, Chrome, IE, Firefox, etc. ie Rockmelt didn't fail because it was bad, but because in the end people are tied into their browser 'ecosystem' like people are tied into OS'es on their phone. That said, I really hope y'all do it. Are y'all considering: --Easier / intuitive deeplinking? --Rendering cards to be shareable on different platforms (SMS, Twitter, FB)? --Actionable (ie confirm reservation, buy)? Cheers
Mɐx BulgerMaker@maxbulger · maxbulger.net
@borker Absolutely. Cards are designed to include deeplinking, rendering across native platforms, and support for a wide range of actions. Little more background in the intro to our documentation: http://www.trywildcard.com/docs/...