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WhatMarketersDo Podcast: User Research vs Market Research

How user research and market research work together?

Discussion

H
OJ Quevedo
@ojqd · UX+Product ♥️ Marketing
[Introduction] Did you know the people you sell to tell lies? Did you know they’re not always the best at coming up with solutions to their problems – or even identifying those problems to begin with? Armed with SWOT analyses and marketing personas, marketers often feel equipped to take on an audience and win – but there’s a chink in the armour. All of tha… See more