I kept seeing the same situation repeat. Small business owners and founders would tell me: “My website gets visitors but nobody contacts me.” Their first reaction was always SEO, ads, or a redesign. But when I actually looked at the sites, most weren’t broken — they were unclear. A visitor couldn’t quickly tell who the service was for, what would happen after contacting, or why they should trust it over a competitor. What surprised me was that typical audit tools didn’t help much. They showed technical SEO scores, performance metrics, or long checklists, but none of that explained why a real person hesitated right before enquiring. So I started manually reviewing websites from a customer’s point of view instead of a marketing checklist. I kept finding the same pattern: people weren’t leaving because of traffic problems, they were leaving because uncertainty wasn’t being removed. After doing this repeatedly I realised I couldn’t scale helping people one-by-one, so I built Webwatcha — a tool that looks at a website the way a potential customer does, identifies where confidence drops, compares it with competitors, and tells owners what to change first. The goal isn’t analytics or dashboards. It’s helping someone finally understand why their website feels “fine” but still doesn’t generate enquiries.

Webwatcha

The ability to diagnose why a website doesn’t convert.

The ability to diagnose why a website doesn’t convert.