Web Analytics 2.0

New framework that will change how you think about analytics

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I have a copy of Avinash's book "Web Analytics: An Hour a Day" at home. His blog post is both entertaining and easy to read. This one also looks interesting - will definitely have a look at contents (then probably buy) :-)
@gorkemcetin He has done some good work for sure. It was this book that got me into Analytics.