Waze Local Ads

Advertise your local business to drivers using Waze 🚗

Create meaningful local advertising experiences within the context of a drive

Reviews

  • Pros: 

    What the hell

    Cons: 

    As it's a GPS, it seems clear that:

    - Ads won't have any impact for businesses

    - It might distract the driver

    - We don't want ads anyway

    If waze needs money, just make a premium offer that gives more features to the one who pays, you'll be rich enough in no time.

    Hey Google, leave us alone for once

    Thanaen has used this product for one year.
  • 46983
    Tai Parker 20/3Founder, theWonderGang
    Pros: 

    waze starts making ad money

    contextual ads based on journey

    discover hidden gems

    good for businesses

    Cons: 

    driver distraction potential

    Dope to see Waze finding relevant ways to monetise i think this is a great update that could serve as a gateway to greater things.

    Tai Parker 20/3 has used this product for one year.

Discussion

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845026
Ash Pearson@productpearson · Product Manager
I love that landing page so much.
939629
Ben Clark@beenjamemes · I really fucking hate my username
662986
Edward Vasquez@edwardvasquezdr · Founder of shuuka.com
announcements while you are driving? or did I understand wrong?
497154
Karim@karim_t · Tech enthusiast. Curious Mind @memgaphDB
@edwardvasquezdr same here ... I really hope we just misunderstood.
701162
Amer Mallah@amer_mallah · CTO of demandbridge
@edwardvasquezdr They have ads now that appear when you aren't moving (e.g. at a light they throw on "Hungry? There's a Taco Bell 4 minutes from here"). I assume this is the localized (as opposed to national) version of this?
497154
Karim@karim_t · Tech enthusiast. Curious Mind @memgaphDB
The Google effect in full motion lol! Let's ruin another great product with ads ....
346063
Sven van der Zee@svenvdz · Founder AcceptCrypto
@karim_t I mean they have to make money, otherwise it is a failed product, right?
497154
Karim@karim_t · Tech enthusiast. Curious Mind @memgaphDB
@svenvd_zee Of course. But first, they are under the Google umbrella and so I don't think they are strapped for cash. Second, there is an appropriate monetization strategy for every product. These are just my two cents, I would have to look into it in more details. :)
46061
Nathan Gathright@nathang · Founder/Designer for Pod.Link
Is this the launch of their self-serve advertising platform? They've been running agency-placed ads in the app forever. Anyone complaining about this ruining the product must not actually use it.
857421
Corey James Waldin@corey_james_waldin · Designer at ZURB
The mobile site needs a biiiiiiit of tweaking...
851
Kristofer™@kristofertm · #7 Product Hunter. E-Skateboard fanatic
@corey_james_waldin Yea mobile not quite ready for prime time. Was there a press release for this? Or was this a sneak hunt? Maybe they weren't quite ready
39106
Matteo GambaHunterHiring@sliver86 · Product & UX @Wayfair, ex @Transferwise
@corey_james_waldin @kristofertm I found out about it as I was targeted by some of their ads