Waze Local Ads

Advertise your local business to drivers using Waze 🚗

Create meaningful local advertising experiences within the context of a drive

  • Pros: 

    What the hell


    As it's a GPS, it seems clear that:

    - Ads won't have any impact for businesses

    - It might distract the driver

    - We don't want ads anyway

    If waze needs money, just make a premium offer that gives more features to the one who pays, you'll be rich enough in no time.

    Hey Google, leave us alone for once

    Thanaen has used this product for one year.
    Comments (1)
  • Tai Parker 20/3
    Tai Parker 20/3Founder, theWonderGang

    waze starts making ad money

    contextual ads based on journey

    discover hidden gems

    good for businesses


    driver distraction potential

    Dope to see Waze finding relevant ways to monetise i think this is a great update that could serve as a gateway to greater things.

    Tai Parker 20/3 has used this product for one year.
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Product Pearson
Product Pearson@productpearson · Product Manager @ Property4Media
I love that landing page so much.
Ben Clark
Ben Clark@benclark06 · professional scratch dev
Edward Vasquez
Edward Vasquez@edwardvasquezdr · Founder of shuuka.com
announcements while you are driving? or did I understand wrong?
Karim@karim_t · Tech enthusiast. Curious Mind @memgaphDB
@edwardvasquezdr same here ... I really hope we just misunderstood.
Amer Mallah
Amer Mallah@amer_mallah · CTO of demandbridge
@edwardvasquezdr They have ads now that appear when you aren't moving (e.g. at a light they throw on "Hungry? There's a Taco Bell 4 minutes from here"). I assume this is the localized (as opposed to national) version of this?
Karim@karim_t · Tech enthusiast. Curious Mind @memgaphDB
The Google effect in full motion lol! Let's ruin another great product with ads ....
Sven van der Zee
Sven van der Zee@svenvdz · Founder PlayStudio apps
@karim_t I mean they have to make money, otherwise it is a failed product, right?
Karim@karim_t · Tech enthusiast. Curious Mind @memgaphDB
@svenvd_zee Of course. But first, they are under the Google umbrella and so I don't think they are strapped for cash. Second, there is an appropriate monetization strategy for every product. These are just my two cents, I would have to look into it in more details. :)
Nathan Gathright
Nathan Gathright@nathang · Creator of PodLink
Is this the launch of their self-serve advertising platform? They've been running agency-placed ads in the app forever. Anyone complaining about this ruining the product must not actually use it.
Corey James Waldin
Corey James Waldin@corey_james_waldin · Designer at ZURB
The mobile site needs a biiiiiiit of tweaking...
Kristofer™@kristofertm · #6 Product Hunter. E-Skateboard fanatic
@corey_james_waldin Yea mobile not quite ready for prime time. Was there a press release for this? Or was this a sneak hunt? Maybe they weren't quite ready
Matteo Gamba
Matteo GambaHunterHiring@sliver86 · Product & UX @Wayfair, ex @Transferwise
@corey_james_waldin @kristofertm I found out about it as I was targeted by some of their ads