Any electronic device (Kindle, Nike+ etc) Waterproofed.

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When are you guys going to do iPhones?
@mccannatron We've got a lot of R&D happening with various products and the phones are definitely in the mix. We want to make sure we have a solution that completely waterproofs it without comprise, not just repels water.
Will I be able to waterproof my Apple Watch?
@conradd That's the hope! :)
That pic on the homepage with the person snoekeling with their kindle made me laugh
@AnujAdhiya Yeah, that's our buddy Pat Rebstock. He's great at taking the Waterfi stuff with him on his adventures http://instagram.com/p/suyQqHSjG1
This is awesome, what more can I say?