Voice & Tone

Mailchimp's content style guide

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Chris MessinaHunter@chrismessina · Product designer & entrepreneur
This is a great resource — words matter so much in creating great content and user experience. For all the visual design tutorials out there, it's nice to see stuff like this get shared.
Derek ShanahanPro@dshan · Three Hex, Cloud Unicorn
This is great. I've built and helped build internal guidelines like this quite a bit, but I dig the layout and presentation. Mailchimp should 'open source' it, although it looks like basic HTML/CSS.
Brad Engel@bradleyengel · Product Manager
@dshan Their broader content style guide (also a terrific guide and resource: http://styleguide.mailchimp.com/) is open source: https://github.com/mailchimp/con...
Jarod Stewart@stewartjarod · Sr. Software Engineer, Yonomi
Has this been updated?
Luke Fitzpatrick@iamwormify · Founder | Writer | Developer
Mailchimp always produces great tutorials that read like a book. Nice find @chrismessina :)
adebayo dadaMaker@prince_a_dada · Co-Founder Okiki APP
Love the product but the colour might just be too much, colour accessibility needs to be in mind for cool UI as well