Voice & Tone

Mailchimp's content style guide

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Chris Messina
Chris MessinaHunter@chrismessina · Product designer & entrepreneur
This is a great resource — words matter so much in creating great content and user experience. For all the visual design tutorials out there, it's nice to see stuff like this get shared.
Derek Shanahan
Derek ShanahanPro@dshan · Three Hex, Cloud Unicorn
This is great. I've built and helped build internal guidelines like this quite a bit, but I dig the layout and presentation. Mailchimp should 'open source' it, although it looks like basic HTML/CSS.
Brad Engel
Brad Engel@bradleyengel · VP Product at Fetch Rewards
@dshan Their broader content style guide (also a terrific guide and resource: http://styleguide.mailchimp.com/) is open source: https://github.com/mailchimp/con...
Jarod Stewart
Jarod Stewart@stewartjarod · Sr. Software Engineer, Yonomi
Has this been updated?
Luke Fitzpatrick
Luke Fitzpatrick@iamwormify · Founder | Writer | Developer
Mailchimp always produces great tutorials that read like a book. Nice find @chrismessina :)
adebayo dada
adebayo dadaMaker@prince_a_dada · Co-Founder Okiki APP
Love the product but the colour might just be too much, colour accessibility needs to be in mind for cool UI as well