Voice & Tone

This is great. I've built and helped build internal guidelines like this quite a bit, but I dig the layout and presentation. Mailchimp should 'open source' it, although it looks like basic HTML/CSS.

This is a great resource — words matter so much in creating great content and user experience. For all the visual design tutorials out there, it's nice to see stuff like this get shared.

Has this been updated?

Mailchimp always produces great tutorials that read like a book. Nice find @chrismessina :)

Love the product but the colour might just be too much, colour accessibility needs to be in mind for cool UI as well

I really love this. Makes me want to create something similar for my two blogs that accept guest posts.