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Voice & Tone

Mailchimp's content style guide

Featured comment

adebayo dada
@prince_a_dada · Co-Founder Okiki APP
Love the product but the colour might just be too much, colour accessibility needs to be in mind for cool UI as well

Discussion

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Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
This is a great resource — words matter so much in creating great content and user experience. For all the visual design tutorials out there, it's nice to see stuff like this get shared.
Derek Shanahan
@dshan · GM @ SuperRewards
This is great. I've built and helped build internal guidelines like this quite a bit, but I dig the layout and presentation. Mailchimp should 'open source' it, although it looks like basic HTML/CSS.
Jarod Stewart
@stewartjarod · Software Engineer, Simple Energy
Has this been updated?
Luke Fitzpatrick
@iamwormify · Founder of PayPress / Ghacklabs
Mailchimp always produces great tutorials that read like a book. Nice find @chrismessina :)
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adebayo dada
@prince_a_dada · Co-Founder Okiki APP
Love the product but the colour might just be too much, colour accessibility needs to be in mind for cool UI as well