Visual Shazam

Shazam objects: Media, posters, ads, merch & more

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Maker
Hi All, Ed Aten founder of Merchbar here. We've partnered with Shazam, Nick Jonas and Meghan Trainor to help launch Visual Shazam. We're excited to not only give people a new and easier way to locate our store to buy the merch they want, but also Shazam enable merchandise to give fans an added incentive that doesn't require hand-keying in pin codes or other horrific DRM. Happy to answer whatever questions I can or you can learn more about our thoughts at https://www.merchbar.com/blog Ed
@aten Is it the right URL? The current one just goes to the Shazam homepage and sounds like there's nothing like a "Visual Shazam" on it :)
Maker
No... way... This looks like an april fools joke!
Long time coming indeed. Interesting that Shazam accomplished this via partnership (was waiting for it. figured it'd otherwise be build/buy). Wonder if this (visual) will be a bigger use case than classic Shazam (audio)? Would be huge in VR context ;)
This seems pretty amazing. Agree with @milann this looks more like an April fools joke! haha @aten - can you dive into how this technology works? I know very little about this space and am amazed you can take a photo of something and analyze the pixels to recognize what the F you're looking at... Do you start by loading an image from every perspective so when someone points their camera at it your system can recognize it and match it up to something? And when a user is looking at something in a magazine or billboard, are you sending like 1 frame/sec to your server to try and match it against something you have? Is there a big/small tolerance of a match not being exact?
Maker
@kristofertm The technology is provided via partnership with Digimark. -> http://www.digimarc.com/
Long time coming indeed. Interesting that Shazam accomplished this via partnership (was waiting for it. figured it'd otherwise be build/buy). Wonder if this (visual) will be a bigger use case than classic Shazam (audio)? Would be huge in VR context ;)