Visual Marketing Index

Visual Marketing Index | Instagram analytics tool for brands

The Visual Marketing Index (VMI) is a new Instagram analytics tool that is designed to give you the most comprehensive performance score that’s currently available. All the metrics are benchmarked and scored relative to your size and reach. Get reports on both your brand and your competitors’. All you need is a brand name and a hashtag.

Discussion
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6 Reviews5.0/5
Hello Product Hunt, after months of hard work by the Photoslurp team the moment is finally here, meet the Visual Marketing Index (VMI). VMI is a comprehensive free Instagram analytics tool that scores brands on 10 important metrics* to provide an index score that is comparable to other brands regardless of their size. This way you will not only know how you perform in the total spectrum of brands on Instagram, we also give you actionable suggestions to improve your performance *These are the metrics used to calculate your VMI score: Brand Engagement Engagement Rate by likes on brand posts Engagement Rate by comments on brand posts Hashtag Power Number of Hashtag posts Number of likes on Hashtag Number of unique users on Hashtag Hashtag reach User Quality Engagement Rate by likes on hashtag posts Engagement Rate by comments on hashtag posts Average Followership of Hashtag User Average Number of Hashtag Posts per User As far as we know the Visual Marketing Index is the only tool on the market that will let you do this. Please go and try it out and let us know what you think. Keen to hear feedback from the ProductHunt community to allow us to improve the VMI further!
@rdrooijen congrats for the launch!
Very Dope 🚬🚬
@dredurr glad you like it!

It does what it says it does!

Pros:

It's a great tool and easy to use.

Cons:

It would be nice to have an additional tool that allows to benchmark the competitors.

Even when it's only possible to check the report on the screen, the information that I get is rally useful to have a big picture about my brand's Instagram situation. Very recommended.

Pros:

free, informative,

Cons:

can not dowload report

Looks like a useful tool, it gives a good overview of a brands performance and I really like the top photo functionality

Pros:

good info-graphs

Cons:

downloading would be good, i would like to run it more in given time, waiting 28 days is a bit more :)