Visual Marketing Index

Visual Marketing Index | Instagram analytics tool for brands

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The Visual Marketing Index (VMI) is a new Instagram analytics tool that is designed to give you the most comprehensive performance score that’s currently available. All the metrics are benchmarked and scored relative to your size and reach. Get reports on both your brand and your competitors’. All you need is a brand name and a hashtag.

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Reviews

  • Sergio SánchezPython developer
    Pros: 

    free, informative,

    Cons: 

    can not dowload report

    Even when it's only possible to check the report on the screen, the information that I get is rally useful to have a big picture about my brand's Instagram situation. Very recommended.

    Sergio Sánchez has used this product for one day.
  • Tanja RadicMarketing
    Pros: 

    It's a great tool and easy to use.

    Cons: 

    It would be nice to have an additional tool that allows to benchmark the competitors.

    It does what it says it does!

    Tanja Radic has used this product for one day.

Discussion

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Ruud den RooijenHunter@rdrooijen · Outreach Marketing Manager, Photoslurp
Hello Product Hunt, after months of hard work by the Photoslurp team the moment is finally here, meet the Visual Marketing Index (VMI). VMI is a comprehensive free Instagram analytics tool that scores brands on 10 important metrics* to provide an index score that is comparable to other brands regardless of their size. This way you will not only know how you perform in the total spectrum of brands on Instagram, we also give you actionable suggestions to improve your performance *These are the metrics used to calculate your VMI score: Brand Engagement Engagement Rate by likes on brand posts Engagement Rate by comments on brand posts Hashtag Power Number of Hashtag posts Number of likes on Hashtag Number of unique users on Hashtag Hashtag reach User Quality Engagement Rate by likes on hashtag posts Engagement Rate by comments on hashtag posts Average Followership of Hashtag User Average Number of Hashtag Posts per User As far as we know the Visual Marketing Index is the only tool on the market that will let you do this. Please go and try it out and let us know what you think. Keen to hear feedback from the ProductHunt community to allow us to improve the VMI further!
Sergio Sánchez@barraquito · Python developer
@rdrooijen congrats for the launch!
Ruud den RooijenHunter@rdrooijen · Outreach Marketing Manager, Photoslurp
@barraquito thank you!
Dre Durr💡@dredurr · Growth Hacker
Very Dope 🚬🚬
Ruud den RooijenHunter@rdrooijen · Outreach Marketing Manager, Photoslurp
@dredurr glad you like it!