Auto create interactive thumbnails (GIF card) of video

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Videogram automatically analyzes any video file and generates a visually engaging Animated GIF card and/or summary with different-sized keyframes arranged in a grid reminiscent of a comic book. Videogram allows consumers to get a quick overview of an entire video's contents without watching the entire video from beginning to end. Viewers can start – and share – the video from their point of greatest interest, thus eliminating the pain points of streaming / buffering a large video on congested mobile networks. Videogram is compatible with any video server / player and leaves the original video undisturbed (along with any existing copyright or advertising). And the technology is completely embeddable. Videogram can live on publisher / brand web pages, within apps, or on social networks. If you are a consumer then sign up for free at and/or download the app for free at If you are a publisher, then sign up to access the dashboard free at
Hey @sandeepcasi, sweet product! As GIFs continue to grow into acknowledged media in their own right, it's cool to see a team focused on creating these from *other* media. What are the big differences between how Videogram goes about the creation of GIFs versus how, for example, GIPHY does it?
@playswithfood GIPHY is user generated gif platform and users can generate gif from any point of the video which is really cool. I love their product. We are focused on helping content holders get more video engagement and monetization. Our animated gif is basically an advertisement (just like a YouTube thumbnail) to the video and click on the animated gif or frame leads to video engagement. Where-as GIPHY Is more of a stand alone animated gif and as it gets shared into socials , there is no call to action link back to the original video. VIdeogram is a Video User experience, Engagement, & monetization platform. GIPHY Is a animated GIF platform.
So is the big differentiator here that the gif is auto-generated? How can users be sure that it will actually be a good gif of the vid?
@bentossell There are two phases to how this animated gif is created. Phase 1: The algorithm uses color, motion, image similarity and clip duration and uses statistical HMM model to compute the best segment ( animated gif card) to advertise the video. Phase 2: Once the gif card or the videogram grid card is shared either via web embed, or via social networks, we keep track of user behavior (which frame was clicked to enter the video, which frame was shared to social networks and which frames were commented on). Over time, this data can then be used to understand what is trending inside the video and refresh the animated gif accordingly. The animated gif may change based on day / week / month on how the video is being consumed.
@sandeepcasi was very cool to hear in person from you about the steps that go into making the grid and how it's dynamic. Also seems to solve the problem of video that you can't skip or skim, like you can text.
@benwtnb Exactly. Why should video be any different than text or for that matter news paper or magazine. Hyper text allows users to jump around and click on things of interest on a website. Same thing happens with news papers and magazines and you can jump to any article or page that jumps out at you. With Videogram, we are providing the same type of functionality to user to jump into a scene that interests them and let them share / comment on that part.
Have you taken into consideration the banhammer instagram might throw down on you as soon as this hits traction? Can't help but feel like the facebook lawyer team would come down hard on you for the name. (p.s. not trying to be a negative ninny or a neigh sayer, it's just a big consideration if you're trying to make this a global product!) Algo sounds cool, product looks interesting - what do you see as use cases for this? Seems like a nice way to share content on social media.
@samcambridge VIdeogram is a noun and as such no one can lay claim to the trademark including us.
@sandeepcasi you can be as bullish as you want on that point, however its the gram bit thats going to be the issue, not video ;) good luck!
@samcambridge To answer your second question. There is a ton of click bait on Thumbnails today. Users are constantly being misled into clicking on these thumbnails and getting disappointed. We see videogram as a good format to solve this issue for the consumer and at the same time provide data to the publisher on in video trends. One picture (thumbnail) does not tell a whole story when it comes to video. Multiply thumbnails can tell a story and let the user decide on which one of them entices them to click into the video. End result the publisher gets the click into video without employing click bait and the consumers is happy as they are able to view the video from their selected frame without falling prey to click bait. More over the consumer is able to share / comment on that exact frame (time of video) into social networks. Which in turn will bring more traffic to the content from social networks.