Mobile app platform for the world's best video creators

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Guy Gal@deleted-6211 · Growth at Joyus
KPCB did the round, but rumor has it that Jim Doerr led it and will be joining the board. This is massive opportunity, but a very challenging one... essentially unbundling YouTube on mobile, thesis being that fans would prefer 6 apps dedicated to their favorite creators versus 1 big difficult-to-use YouTube one, and creators would prefer direct access to their fans without YouTube standing in the middle.
Adrian Phillips@rustydingo · VP, Design
@guygal great point, regarding the 6 apps vs. 1 big one. I've been thinking about this problem for a while as it relates to the future of consuming original video programming and you're right, it's really challenging. Not only from a technical perspective but from a content and distribution one. The single app approach per content creator (“channel”) is tough for say a smaller YouTube content creator to fill on a consistent basis. If there’s no new programming for a period of time, then what’s the incentive for users to keep the app installed? There is also the challenge of distribution. How will these content creators get the views they need to generate revenue? I’d be interested to hear what the Victorious team have planned there.
Guy Gal@deleted-6211 · Growth at Joyus
@rustydingo you're right that most YouTube creators are putting out 1 video per week and that may not induce daily engagement activity if the only other thing you can do with the app is comment on the video. That said, maybe the app will aggregate media sources from everywhere into a single feed for fans. So vines, instagrams, tweets, etc. That would likely solve the frequency issue and keep users engaged on the daily... again, solving the pain of having to sift through everything to see what that creators is doing. The content creators that Victorious is going after already have a dedicated audience, so I don't think this is an issue because they will be able to drive a lot of people to the app by promoting it across their channel. For example, a creator with 1M subscribers on YouTube will put 10K of those on the app with a single mention.
Adrian Phillips@rustydingo · VP, Design
@guygal I really like the idea of aggregating from other sources. Great way to keep folks interested on a day to day basis. I could also see this as a great product for a couple of popular content creators to come together and create a single app channel. If there was an app out there that had Screen Junkie’s (Honest Trailers in particular) and Cinema Sins content in one place, I’d be the first to download that (right now I have to dig through the YouTube app to access that content). Certainly smart going after those with a dedicated audience. Definitely curious about what their revenue incentives are to sign those content creators up. Specifically the "additional revenue" they mention on their site: “ retain a majority of your ad revenue, but also benefit from additional diverse revenue streams...”
Guy Gal@deleted-6211 · Growth at Joyus
@rustydingo YouTube should let us create "My Channel", like playlists but with a push feed (RSS) versus you having to pull it all
Adrian Phillips@rustydingo · VP, Design
@guygal much yes to this... Also be able to set this new feature to be the first view I see when I open the app.