Track behavior, trigger emails

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Hi Chris, I am following your blog and I can tell that the content is extremely great. I am at the decision stage but I don't understand yet what is the difference between Vero and others like or Is the list & number of features the difference? Or is there a disruption or switch in the concept/approach/focus? Btw, I like a lot your copy "Track behavior, trigger email."
Vero helps you send behavioral and transactional emails. Our emails are data-driven, so you're never guessing when to send an email or who to send it to. Trigger a coupon when a customer views a product twice, or help a new user get started when they download your software. Check out our blog ( for tons of examples and drop any questions in the comments.