Value Proposition Design

Book: Follow up to Business Model Generation

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Christopher Hopkins
Christopher HopkinsMaker@hopkinschris · Co-founder & Software Engineer
Wahoo! So cool to see this on PH. I'm a developer at Strategyzer and we've been working super hard on this book and the online companion component of the book :)
Joe Walnes
Joe WalnesHunter@joewalnes · Inventor. @joewalnes
Business Model Generation has become a core practice in many lean startups (you've all seen the canvases). This follow up goes into much more depth about the most important two chunks of the canvas: Customer segments and value propositions. These are no doubt the trickiest parts of determining a viable business model and this book delves into exercises to help discover and validate these.
Nichole Elizabeth DeMeré
Nichole Elizabeth DeMeré@nikkielizdemere · B2B SaaS Consultant
@joewalnes Awesome! Most of the calls I receive on Clarity are about this exact topic, and I'm writing an e-book about it.
Kimberly Wolfson
Kimberly Wolfson@khw77 · KHW Marketing | CRM & Sales Automation
I love this book!