I think their concept is very innovating for us. As a product managers we always try to optimise process. Route planners are always developed to find the shortest route possible. But urbangems adds a new dimension to this product. They try to optimise the route for enjoyment.
It reminds me routehappy.com Happyflight is not developed to find the cheapest flight, as the same way, they add another dimensions to flight search.
I think, this concept is very promising for travel sector. As a tourist, you always want to learn the best walking routes. If the concept verified, it can be huge impact on travel sector.
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