Life goes beyond meetings and appointments

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TBH, every day there seems to be a new calendar app but they all do the same thing effectively. I'd love to hear more about how UpTo is different. Their landing page doesn't reveal much. Can anyone comment?
@rrhoover I believe the basic differentiator is that @uptoapp is focusing on helping users seamlessly discover events that they may be interested in without leaving the context of the calendar app. See the related link I added above for more detail.
UpTo just launched today (via @jtriest). Here's a video overview as well. I like the concept of integrating event discovery within one's existing workflow/calendar use. cc @jeremylv