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Uplette

Better mobile advertising experiences powered by data

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Amanda Parker
@uncannymandy · Co-Founder and CEO Uplette
Hello everyone! I'm Amanda Parker, Co-Founder and CEO of Uplette. We built Uplette because mobile advertising has gotten a bad rep as being disruptive and generally irrelevant to consumers. Our clients want to deliver highly personalized mobile content that would actually engage consumers, and consumers want ads that don't suck. We use data to deliver unique… See more

Discussion

M
Amanda Parker
@uncannymandy · Co-Founder and CEO Uplette
Hello everyone! I'm Amanda Parker, Co-Founder and CEO of Uplette. We built Uplette because mobile advertising has gotten a bad rep as being disruptive and generally irrelevant to consumers. Our clients want to deliver highly personalized mobile content that would actually engage consumers, and consumers want ads that don't suck. We use data to deliver unique… See more
Sean Byrnes
@sbyrnes · CEO @ Outlier AI / Founder, Flurry
I'm really glad to see innovation finally coming to ad creatives. Historically, all of the optimization has happened at the targeting and tracking levels, without enough focus on the actual ads themselves. You can get significant boosts in conversion rates with great creative.
Lee Silverstone
@leejsilverstone · CEO, Gymtrack
Hey Amanda! I'm interested in using Uplette, and was wondering what kind of results I should expect?
Eric Seufert
@eric_seufert · Editor, Mobile Dev Memo
Looks cool! How do you see the format of mobile ads evolving past interstitials / banners / video in the next 12-18 mos?
Kishan Gupta
@kishan_guptas · Co-founder, UXCam
Sounds supercool. How are your analytics different from what I get with Google ?