Upbeat (formerly PRX) is a next-generation, software-powered PR agency
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Why Upbeat is building the future of PR - UpbeatPROne of the most frustrating aspects about being a maker is telling the story of what you're making. You toil away for years obsessed with your project. You want the world to know about it so you post something here on Medium and nobody reads it.
Upbeat raises $1.5 million to modernize PR outreachJournalists and public relations (PR) individuals have always enjoyed a bit of a love-hate relationship. Endless exchanges of emails, embargo times changing, image requests, and more can lead to frustrations, especially when the news is time-sensitive. Upbeat is trying to tackle this by offering a cloud-based PR service that turns the standard Word.doc press release into a sexier, more interactive display.
PR pitches are the worst. This agency is trying to make them better (and I...I like it)This spring, something unusual happened: I got a good pitch. It was about a successful email newsletter, The Hustle, that I hadn't heard of before. I like writing about email newsletters! I responded to the pitch and ended up writing a story about the company.
Nieman LabLaura Hazard Owen
Upbeat gets $1.5M to create a data science-driven alternative to PR agenciesOut of all the how-to guides ever written about pitching journalists, I've never seen one address the truth-that most are simply too busy trying not to get murdered by their inboxes to even open emails. Upbeat wants to use data science to create PR pitches that don't automatically end up in the Trash folder.