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Selling You Without Selling Out by Marc Ecko

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Patrick Edgett
@patrickedgett · Entrepreneur.
This book really surprised me. I wasn't all that familiar with Ecko, but the story he tells about branding and being genuine was awesome. Definitely worth a read.
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Ryan Holiday
@ryanholiday · Author, Ego is the Enemy
One of the best business memoirs and books on branding I have ever read. Marc left pharmacy school and hustled to build from scratch Ecko UNLTD, what is now a billion-dollar empire and later founded Complex Media, which now boasts over 90 million unique views per month.