Websites that self-destruct after Google indexes 'em

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This is another really fascinating web experiment from Matthew Rothernberg who also made the emoji tracker. "The experiment lasted 22 days before it was indexed by Google on 24 February 2015 at 21:01:14 and instantaneously destroyed. It was primarily shared via physical means in the real world, word of mouth, etc." The code is on Github if you want your own Snapchat like self-destructing site.
@robjama thank you for sharing Rob. This is a great project. I think it will make people more aware of the power and position the search engines have in the world and the internet.
why... any reason why anyone would want to do this? As a fun side project this is awesome, but I fail to see who anyone would want to do this IRL.