Hey Product Hunt! 👋 I built UGC People for a specific moment in making a product video: your app demo is ready, but you need an opening that gives people a reason to watch. A human reaction can introduce the situation before your product shows the solution. For example: A confused expression → “Why am I still doing this manually?” → Your app automating that task. Or: A surprised reaction → “Wait, there’s a button for that?” → A demo of your most useful feature. UGC People gives you real human footage for those openings. Pick a reaction, add a relevant caption, then cut to your demo. You finish the video in your own editor. I tried this format for another SaaS on a fresh Instagram account. After 10 days and 10 posts, one video reached 100k views. I hadn’t included a clear CTA, though, so I missed the opportunity to give viewers a next step. That experience helped shape the idea behind this library. At launch, there are 182 human-shot clips, including reactions and everyday B-roll. Ten sample previews are available on the homepage. Full access is a one-time purchase without a recurring subscription. The people are filmed on camera, not AI-generated. You bring the product, the message and the final edit. I’d love to hear what you’re building and which reaction would fit your demo. What footage would you want us to add next?

UGC People

Human reaction hooks for the app demo you already have

Human reaction hooks for the app demo you already have