TWM Logo Tester

Instantly check if your logo lives up to industry standards

5.0•1 review•

17 followers

Instantly check if your logo lives up to industry standards

5.0•1 review•

17 followers

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TWM Logotester is a free and easy way to instantly test the quality of your logo. Built and reviewed by professional designers this product will test your logo against design standards in 4 areas: 1. Uniqueness 2. Scalability 3. Background tolerance 4. Colors

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Launch tags:Design Tools•Marketing

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Maker

Hi PH community! We all look at 10s or even 100s of logos every day, imagine how much better the world would be if all of them were good! 🙈 Hence, I am excited to share with you a product that I’ve been working on for a while - TWM Logo tester (a very creative name I know 🙂). It is a tool that will quickly and reliably, test a logo against top design standards. To build Logo tester, I used my own experience, literature on logo design, and I have also consulted with experienced logo designers from all over the world. It has been an exciting journey during which I discovered 4 concrete areas (that we can measure reliably) where a logo needs to perform well to be considered of high quality. Uniqueness - people will easily remember a unique logo, and you will have no issues trademarking it. Scalability - good logo can be used anywhere from an app icon to a billboard. Background tolerance - a logo needs to be easily recognizable on various backgrounds in both colorful and “black and white” versions. Colors - colors need to be aesthetically pleasing and distinguishable. Logotester tests your logo against all 4 of the above. Just upload the logo, click “Analyze” and in less than a minute you will see a score ranging from 0 to 100, with 100 being the top score 🚀 I hope you find this tool useful and look forward to your feedback!

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5yr ago

Helpdesk by LabiDesk

@borys Def something I would use! Congrats 🚀

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5yr ago

tubics

@borys this is incredibly useful. Absolutely something I would use to crosscheck any of my future designs! Cheers for developing this!

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5yr ago

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Maker

@tanjum thank you very much!

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5yr ago

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Maker

@bochkovaleks thanks Alex!

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5yr ago

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Maker

@julianpaul Thanks Julian, I'm glad you find it useful!

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5yr ago

Removaly

I'm seeing this text when testing the logo for my startup, Removaly (https://removaly.com): "Looks like this image either has very low resolution, or is too complex to be a logo This may happen if your logo has too much text, or perhaps it is an illustration, a photo, or a sophisticated emblem." The logo isn't too complex though. Might be a bug?

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5yr ago

@kylekrzeski Same text appred when I tested our wine logo, but it is very simple.

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5yr ago

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Maker

@kylekrzeski Thanks for letting me know, I will investigate this. Just to cover all the bases, do you happen to remember what was the resolution of a logo you've used?

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5yr ago

Zappi Ad Predictor

Very interesting @Borys, it looks awesome! Can I ask how you do actually calculate the scores? Congrats on the launch!

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5yr ago

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Maker

@nik_hazell absolutely and sorry for the long wait. The total score consists the average of all the component scores with a slight bias towards scalability (I noticed this has been one of the most frequent issues as well as it is an indisputable requirement fro a logo to work well). Uniqueness is calculated based on how many stock image matches we can find with various plagiarism-search APIs. Scalability is rather complex, there are a lot of steps to standardize a logo before the analysis analysis. Once image is standardized we calculate its complexity, the more complex the image the less scalable it is. Background tolerance is actually simple, we use "delta e cie 2000" to measure difference of both colorful and greyscale versions of logo colors from black, white, and grey background. The threshold to pass the test corresponds to the value that allows a person to distinguish two colors at a glance. Same we do for colors within the logo itself. Then we check color harmonies, it is pretty simple to generate once you understand how color wheel works, and last but not least we simply check the total number of colors to be less than 3.

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5yr ago

Zappi Ad Predictor

@borys No problem - thank you for the thorough walkthrough, really really helpful! Seems like a really good balance of different factors, both very technical and those based upon what already exists :)

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5yr ago

Interesting, when I saw this initially I was thinking "What do you mean by industry standards"?? The description clarified it! I think the uniqueness is is a great value proposition! I think there is no easy way to check if my logo is unique and able to trademark well. Congrats and all the best!

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5yr ago

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Maker

@daryllman Agreed the only 100% way would be to hire a trademark researcher (and even then there are errors sometimes). But we try to do the best we can, we are already working with two plagiarism checking APIs and more are on the way to be integrated.

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5yr ago

This is very cool--especially regarding the color contrast ranking. Is the color ranking based only on contrast? Does the ranking consider the effects that different types of color vision deficiency (colloquially, "color blindness") might have on the readability of the logo (red-green, blue-yellow, subtypes, etc.)?

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5yr ago

Cryptowatch Social

Maker

@j_w7 Jimmy great points, currently it is based on delta e cie 2000 values that correspond to being able to distinguish colors at a glance. But your ideas would be a great addition to V2!

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5yr ago

Hey ?makers, am I doing something wrong? I've uploaded our logos, and the software just loads indefinitely. I was excited to play around with this.

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5yr ago

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Maker

@arthur_seabra hey Arthur, this should not be the case, is there any place I can check the logo and see for myself what may be causing the issue?

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5yr ago

I got 99% for my https://remotefront.io I made it on my own in figma. https://logotester.thework.marke...

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5yr ago

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Maker

@sandeep_acharya Nice!

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5yr ago

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