Sure! It's a weekly website for Gen-X women (those of us feeling curiously old and young at the same time). It was a demographic that I felt wasn't being addressed — or was being patronized to — in media. I wanted to provide a platform to tell our diverse stories; we're by no means one-age-represents-all. Also, we're not just a website, but also host live events too — think of us like the Moth for midlife.
The content that works: personal essays and stories by far. We've recently launched a great video feature in partnership with Ziggeo so we're testing the "collective story" (see: http://tuenight.com/2015/02/what... )
introduce
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