This company is pure bad-ass. I love everything about them: their origin story, their present journey, their founders, their marketing and their products. Trixin is founded by Shay Carl Butler (popular YouTuber, internet icon and co-founder of Maker Studio) and his family. It's a great example of a group of personalities coming together and leveraging their massive followings to create an online apparel company. Check out their YouTube channel and you'll soon understand why this company will be the Red Bull of Apparel: https://www.youtube.com/channel/....
This company is a sneak peak into what the future of eCommerce may be. Where belief, trust, and loyalty between brands and customers are built through content. We are definitely going through a revolution right now, where consumers can directly connect with their favourite personalities and support them by purchasing their products. As @msuster said in his recent interview with @rrhoover, he is interested in platforms where "creators can connect with their audiences online."
